Magento eCommerce blazed the trail in 2016 when it was introduced as a service (PaaS) named Magento Enterprise Edition. However, due to the split of PayPal from eBay in 2015, Magento again emerged out as an independent company. In 2011, eBay proposed that it would shortly acquire the company, as a result of which, it integrated PayPal into Magento’s eCommerce platform. Growing and becoming popular at a fast pace, Magento development hit new grounds of success when eBay made an investment worth 49% share in the Magento development company in 2010. It even beat osCommerce in the competition and became the leading solution for eCommerce traders in 2009.įurther, as a surprise, the name of the Magento development company Varien was changed to Magento in 2010 as the product got more recognition with this name. Later after a year, the platform witnessed new sparks of popularity for its customisable Magento templates and flexible features. After Rubin placed ads on Google Adwords, the collected funding resulted in the development of the Magento community framework.Ĭonsequently, the first product of Varien, that is Magento, was released in 2008 officially under an open-source license. It was planned to be the sub-system of osCommerce initially, but looking at its non-capability to accommodate all the options, they planned to develop it from scratch. While working on the project, the co-founders squinted at the market gap with the help of competitor osCommerce. The credit goes to Roy Rubin and Yoav Kutner, who developed its foundation while working on the project named Varien. The idea of inventing Magento spring up in the initial days of 2007, and seven months later in the same year, on 31 August 2007, its first public beta version came into existence. History And Interesting Facts About Magento Magento Timeline Some of the top suggested SEO practices for Magento store are utilizing header and title tags, eliminating duplicate content, keeping the URLs short, harnessing no-follow links, and many more. Besides, this also helps the website rank on the top of search engines, making it easy for visitors to access products and services. In other words, making full use of Magento SEO friendliness makes it possible for the merchants to stand in the competition with the rise in the number of site visitors and overall revenue. Besides, it is quite powerful and spacious to support up to 500,000 products on one Magento website. The core benefits that make Magento development a leading advanced digital solution for eCommerce innovation include built-in upsells and cross-sells, easy third-party integration, filter search for shoppers, and a flexible Magento shopping carts system. It makes use of several other PHP frameworks such as Symfony and Laminas. Built on open source technology and written in PHP, it allows the users to have access to free, flexible, and simple-to-use software. Magento is perhaps the most refined eCommerce platform introduced in 2008 for online business owners.
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